Bornfight Jelena Rebrnjak

Tagup — Branding & Company Website

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Hi guys, one more!

Take a look at the results of our collaboration with Tagup - we did a complete redesign of their brand, both in terms of visual identity and their corporate website. The goal was to create a solution that represents Tagup's cutting-edge technology, as well as their futuristic company outlook.

Tagup is a Boston-based company that spun out of MIT's Artificial Intelligence Lab and developed software for managing industrial equipment data. Since the software they created uses sophisticated machine learning methods to predict equipment failure, and because advanced technology can often be intimidating to website visitors, Tagup was looking for partners who could help them revamp their online presence by showcasing what they do and how their platform can help businesses.

The solution we came up with laid in rebranding and website redesign that focused on transforming the perception of the company and product itself to fit the real traits of their brand - progressive, technologically advanced and user-oriented. With the client's business perspective and open-mindedness, we have created a more suitable visual language that emphasized Tagup's approachable culture and company philosophy, but at the same time retained their IoT perception.

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