Toasted Collections - Crystal Candles || Identity Design

Toasted Collections is a natural soy candle brand based in Northern California. The all natural soy wax candles are hand-poured in a home workshop with all natural American-grown soy wax, lead-free & zinc free cotton wicks and phthalate free fragrance oils. The two ranges of products consist of Crystal Candles that have a crystal hidden inside that can be retrieved after the wax has melted down and Quote Candles with fun cannabis related quotes.

The dominant colours for the Crystal Candle labels were hand-picked based on each type of crystal contained in the candle jar, depicting the crystal's meaning and purpose. Pastel colours were chosen to reflect femininity and naturalness with a hint of magic. The clean and minimalist composition of the design highlights the product's simplicity and elegance. Its handcrafted quality is emphasized through hand drawn elements that create a strong contrast to the geometric shapes and the customized typography.

Full project is up on Behance:
bit.ly/2j4r3h8