I recently made an update to my personal branding, and came up with a new logo. Here's a variation of this.
It had been years since I'd worked on my personal brand, so I was definitely in need of making something that would represent the work I do now.
In my work as a user experience designer, I create connections, flows and journeys. As a graphic designer and illustrator, I tell stories and narratives.
To demonstrate this, I wanted to link the letters of my name together, representing the journeys and stories I make in my work.
The use of colours can be adaptable and flexible depending on the context. However, in this variation, I wanted to keep the logotype to two colours, and included a bold gradient background.
L or F like