HD Law Firm - Rebound

Hey @Brian Plemons, nice concept. I like how you're trying to use the negative space. What if you SLIGHTLY tweaked the mark and only made the end of the "D" radius on the edges and kept the rest sharp edges. Also on your radius, make sure to pay attention to the increased scaling of that curve so that it is balanced all the way through it. If you don't, it will look a bit off and it will sub-consciously create a visual conflict to the viewer.

These slight changes will help create a crisp design to the mark. It would also allow you to use a Helvetica Neue or strong san-serif font treatment with the mark for the law firms name which. In turn, it will come across as more polished and professional. Hope these suggestions assist in your creative process.

Posted on Dec 27, 2018
Chris Whalen
I am the Lead Product Designer @ Angel Studios

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