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BILLSCAN wanted to launch their services in the Australian market as the new generation brand that turns everyday bills into cash. The client asked for a minimal and modern look and feel, which reflected the scent of the brand. Inspired by an iconographic style “basic geometric shape of a letter “B” and functional typography with a modern look, I created a balanced color and typography combination for a fresh new brand and brand identity, rolling it out onto brand identity material, including a mobile-first website.