Ornikar Logo Explorations

Here's how we kicked off our rebranding. We created a lot of possible logos, combining different metaphores and visual styles.

These are slides that were literally taken from the deck I presented. On the right hand side you can see a scale that I created in order to make all the discussions around the explorations as objective as possible. These are the KPIs we wanted to achieve with the new mark, and seeing them next to each exploration helped the team develop their own opinion tremendously.

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