Yasmine Bouchlaghem

Mood Boost Essential Oils - Brand Identity Book

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The name Mood Boost seemed to be the perfect fit for this brand because of the ability of essential oils to enhance our mind and body. They also offer a nostalgic feeling based on our experiences with the scents. Fragrance is a form of sensory time-travel, transporting the consumer back to a particular time and place in that a scent can evoke a positive response in a user when it is linked with a positive life experience.

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