Aesthetic Salih Küçükağa

(WIP) Scanwell

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Brand & packaging design for innovative new D2C Healthcare Company

Scanwell make's it incredibly easy for people to order at-home tests for UTI's - it's accurate and super fast (it takes 3 minutes to get results via their app). Checkout their product at

This is Plato's initial exploration of Scanwell's re-brand and packaging design. We used a modern and ornate serif font for the logotype because it strikes a nice balance between being both playful and trustworthy. This approach strays away from the more antiquated aesthetic that the medical field is known for and also introduces a mix of lively primary colors. The combination of the colors and organic shapes start to create a visual language that can be carried across many other aspects of the brand identity. More designs coming soon!

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