Plato Logotype

The new revised and polished Plato logotype 💥

Based on the bespoke Plato Sans typeface the logotype shows the refined optical corrections utilized throughout the brand font. While geometric in construction the shape have been carefully adjusted to appear visually round and balanced in color.

The logotype further has small deviations from the typeface that further aid to make the mark more compact and visually balanced. The small letter l without a tail helps to emphasize the subtle symmetry of the three round shapes and avoids overly obvious repetition with the small letter t. Making the ascender and descenders shorter in the logotype results in visually more strong and compact mark, whereas in headline use the longer variants support comfortable legibility.