I’ve also been working with Wix to build the very first site for ALFA, the design studio and artist representation agency I founded for specifically letter-focused artists and designers. I needed a place where I could quickly and easily get a site up and running, so I could focus on building this business and supporting artists, rather than getting buried in the development of our web presence.
There’s WYSIWYG, and then there’s Wix. You can dive right into the code, or you can literally place photos and text on the page and nudge them around until they’re perfect, and actually expect them to look that way on your site.
With our site in place and looking amazing, I can now focus on advocating for the incredible talent on our roster and the industry as a whole, as we build strong standards for the value of custom letter work in art and design.
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