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Shift coffee tobys estate lettering object shape impossible typography shift

This identity was created for Shift coffee by Toby's Estate. The purpose of Shift coffee was to test your preconceptions of where good coffee comes from. Naturally I approached the project typographically and created an identity inspired by impossible shapes to tie in with the concept of shifting perceptions. Full project here: http://quiteso.net/#/shift-coffee-packaging/

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