Clinicjs.org rebranding of their site and tools

Clinicjs is a suite of tools to help diagnose and pinpoint your Node.js performance issues.

I did a rebranding of all their tools with 3 things in mind:

1) First and foremost to reflect the nodejs-based nature of the tools, which is the hexagon shape but also because the team creating these tools are major nodejs contributors.

2) Secondly with the intent to make these tool logos easily scalable as the Clinicjs team is likely to build more performance tools.

3) Using simple geometric shapes to illustrate the nature of the tools, if another designer is to tackle these tool branding, she/he can put a new one with not too much effort while at the same time, maintaining the alignment with the brand.

Additionally, I redesign site, their documentation page plus regigging their content strategy to surface key saleable areas of the tools that on previous design were hidden away.

You can see the full site in all its glory: https://clinicjs.org

Ivan Frantar
Product & Brand Designer

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