Larry Levine

PhotoArk - Logo Before After

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Unsolicited redesign for this year's Explorer of the Year - Joel Sartore's project PhotoArk. I have the utmost respect for Joel, and the work he does, so it really was just a fun exercise to see what his wordmark would look like if it was updated using NG's new typeface, aligning more greatly with the "in progress" brand architecture update(s).

Also this identity reminds me of this Portlandia bit:
https://www.youtube.com/watch?v=iHmLljk2t8M

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