Moments Event Planning

Shot 1284934872

It's been a while since I've done a logo design. This is a company that will do mostly wedding planning, but also some family reunions, corporate retreats, etc.

The concept was that the circular shape of the "O" is a representation of a wide eye, an open shutter, a bright sun, a mouth saying "wow", etc. Any or all of those things, I guess.

I just wanted something simple and since the concept of a "moment" can be anything, I wanted it to be fluid and open, not something like an hourglass or a clock.

The type is a customized version or Gill Sans (rounded corners, wider "E") and Archer.

Client wants simple, sophisticated, clean, no-frills.

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