Cute fox logo for a baby clothing store

Logo concept for sustainable baby clothing and toys for babies from 0 to 3 years and winter gear from 1 to max 3 years. The fox is feeling cozy and warm, which relates to the winter gear. It's simultaneously observing the world, making a connection with the educational toys and the curiosity of babies in general. The shape of a soft box with round edges is recurring in the mascot (it is square-shaped), and the word mark.