Content Brochure

Through research and collaboration, I designed, printed, and shared this tri-fold brochure with hotel partners of Booking.com. The goal of improving our website content quality was executed by exercising the general "60-second rule". The brochure explains why a potential guest may leave the webpage and offer solutions.

The 60-second rule is a study by the Nielson Normal Group that states customers spend less than a minute on a webpage; therefore, it is crucial for partners to include the right information and convey their message as clear and simple as possible.