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Google's product excellence principles

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Google's product excellence principles diamond crafted simple design design principle illustrator animation motion drawing illustration google

We have always been a company that cares deeply about our users, product excellence is a shared responsibility for all of us. It's a culture, not a checklist.
Set of illustrations represents the 3 core principles of Google's internal product excellence framework: crafted execution, simple design and focused utility.
Motion design by Richard Hawkins. @Richard Hawkins

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