Mubadarah mark + typeface

Mubadarahbgdribbble

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17 Responses

  1. Julius Seniūnas Julius Seniūnas

    + custom typeface

    likes

    almost 2 years ago

  2. Jovan Petrić Jovan Petrić

    Perfect combo (mark+type+background).

    likes

    almost 2 years ago

  3. Jeremy Teff Jeremy Teff

    Great!

    likes

    almost 2 years ago

  4. Rich Baird Rich Baird

    Hi Julius, what's the context behind this identity?

    I almost think that a creating a custom typeface offers little in the way of a proprietary benefit here. You could purchase something pretty similar and have a whole typeface to work with brand-wise.

    The mark has a weight to it that doesn't quite sit comfortably within this kind of lock-up, separating these might help as a logo-type symbol solution.

    likes

    almost 2 years ago

  5. Julius Seniūnas Julius Seniūnas

    @Rich Baird - it is for financial solutions, finances management company. This one is quite "agressive style" as it is the part of the company called HICS (will upload the main logo soon, much more conservative).

    target of this mark was to bring "brave" and serious feeling, to stick out of other competitors.

    almost 2 years ago

  6. Mikael Ståhle Mikael Ståhle

    Beautiful!

    likes

    almost 2 years ago

  7. Joshua Taylor Joshua Taylor

    Julius. This is definitely eye catching, but I do wonder about what the overall meaning is that you are trying to convey. The symbol is very strong (hard edges, etc) and the wordmark is much more friendly. That could be an interesting combo, but I'd be curious to see how you plan on fleshing that out.
    Overall, this seems like a fun project.

    likes

    almost 2 years ago

  8. Rich Baird Rich Baird

    With that in mind I would say that the logo-type isn't quite right, the slab serifs and consistent line weights give it a grounded, industrial, agricultural sensibility. It may positively break industry conventions but perhaps at the expense of straightforward consumer understanding.

    The logo-mark does deliver the strength and aggression you described but probably more appropriate within a sports environment or a fashion/lifestyle brand (I've seen this kind of thing on vodka products). So what you substitute is the formality, tradition and long term experience people expect from a company selling financial products.

    Aesthetically it's all competently put together but I don't feel it's quite right within the context you have described.

    likes

    almost 2 years ago

  9. Justin Garand Justin Garand

    SICK!

    likes

    almost 2 years ago

  10. Nick Slater Nick Slater

    I'm in love with this!!!

    likes

    almost 2 years ago

  11. Mitch Shepherd Mitch Shepherd

    Great work this looks kick ass! Love the font!

    likes

    almost 2 years ago

  12. Vincent Guyon Vincent Guyon

    hello,
    what is the basic typo ?

    likes

    almost 2 years ago

  13. volverise volverise

    very nice letters.

    likes

    10 months ago

  14. Donna DeSousa Donna DeSousa

    Love the font!

    likes

    5 months ago

  15. Hybrid Media Design Hybrid Media Design

    What font did you use?

    likes

    1 day ago

  16. Julius Seniūnas Julius Seniūnas

    @Hybrid Media Design Vustom made :)

    about 24 hours ago

  17. Hybrid Media Design Hybrid Media Design

    What font did you start with?

    about 23 hours ago

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