Selected and accepted logo direction for Stockholm, Sweden based construction solutions company Mogis. It was my first project which started from brand strategy and positioning. The briefing was made together with the client rather than sending a questionnaire and waiting for client’s subjective answers. All in all, I’m really happy how this turned out and I strongly recommend everyone in the design community to kick things off from developing brand’s personality and attributes and then move forward to the actual creative process.
A great reference book that guided me throughout this process was “Branding In Five And A Half Steps” By Michael Johnson. Thanks, @Paulius Kairevicius for this amazing birthday gift ❤️
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