ueno. Keene Niemack

Clubhouse Brand Identity

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Clubhouse Brand Identity typography animation photography tech design saas logo branding

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Clubhouse is the most intuitive and enjoyable project management platform. Created for healthier collaboration across organizations so teams can focus on what matters – creating products their customers love.

Clubhouse asked us to create an identity that captured a simple (not so simple) emotion, joy. We all at one point played in a clubhouse and we all at some point (minus younger siblings) celebrated a victory — the identity embraces the joyful nature of our relationship with the company’s name, while also tactically addressing Clubhouse’s offerings of creation, collaboration, and team wins.

We also made a mascot. Yep, new to us too. Just as Clubhouse exists to guide software development teams toward their best work, we developed a mascot that embodies (literally) the identity and attitude of the company. Part sherpa, part indispensable teammate, it knows the way toward harmonious, productive work.

We worked closely with the Clubhouse team to develop brand strategy, a new identity, tone of voice, and a digital presence. We designed the brand, website, website development, and created the art direction and photography for all touch points.

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