DAVID

I've had it in my head for a few weeks now that I wanted to re-design my personal identity/logo. For once I had a rough plan/idea in my head – I wanted it to appear more neutral in its aesthetic and feel a bit more grown up than my current mark. I also set myself a basic ground-rule that it had to at least somehow feel like an evolution of the previous one. I'm not entirely sure I've stuck to that – but I needed to set myself some boundaries (to break!) considering how difficult it can be to visualise your own identity.

Anyway, this is my first and most resolved iteration. I'm going to stew over this one for a while and see how I feel about it in a few days, then probably look at doing some more variations.