ranganath krishnamani

Design Genome project - Intuit

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Design Genome project - Intuit genome flow storytelling story delightful illustration design connected dance product illustration conceptual illustration

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Another opportunity with InVision team and Jack Daly on a new Design Genome Project report. This time for Intuit. The challenge? To bring to life Intuit’s superpower of ‘Designing for Delight’, which encompasses their history of embracing design and storytelling culture.

Intuit use the power of design to stay hyper-connected with customers and develop products that not only give them confidence, but also delight them along the way. These ideas of connection and delight were brought together to create the final flowing dance concept.

Inspired by the great masters to bring this ideas to life. Privileged to be part of another Genome project report!

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