BA | Rebrand Challenge

Here it is... My final outcome for my British Airways challenge.
I really like how the logo mark supports the iconic SpeedBird symbol and a movement from serif to sans serif for the main type. I just feels it keeps it a more contemporary edge aswell as keeping the traditional values.

I also like how the serif font can be used in sub brands such as the Executive Club.

I have sincerely appreciated all likes and comments on this fun exploration. I know not all will be happy, but such is life in design. ❤️

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lease note these are just concepts and not a real project. Ie British Airways own the rights to their name and original logo etc...