Toxic City - Instant Experience

Facebook canvas ad (now called Instant Experience) to promote a game created for the FDA anti-tobacco campaign called "This Free Life".

Instant Experiences have limited functionality (image-only carousels, no layering, vertical scrolling only) which forces you to get creative with how to display information.

The Instant Experience was initially designed in Photoshop and later brought into After Effects and Hype to animate and mockup.