Personas for Accounts!

Today, our team is excited to introduce account-based Personas, which allows you to create account-level Profiles, Computed Traits, and Audiences.

Personas, Segment’s customer database and audience management solution, already enables you to view universal individual user profiles, identify key customer characteristics from your first-party data, build granular audiences, and share those audiences with each marketing and analytics tool you use.

Now, with the additional account-level data, you can power account-based marketing in your advertising, email, live chat, and push notifications tools with no additional configuration. You can also report at the user and account-level in your analytics tools.

Read more here:

This was a tough and fun design challenge that opened up a lot of exciting doors for our customers and how they use Personas. I'm excited to see how they use Accounts and iterate based on feedback. Case study coming soon!

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