Trending designs to inspire you
Work designers are riffing on
Interviews, tutorials, and more
Find your dream design job
An exclusive list for contract work
Get new leads in your inbox every day
Find, contact, and hire designers
The #1 job board for creatives
Board for freelance & contract work
Today, our team is excited to introduce account-based Personas, which allows you to create account-level Profiles, Computed Traits, and Audiences.
Personas, Segment’s customer database and audience management solution, already enables you to view universal individual user profiles, identify key customer characteristics from your first-party data, build granular audiences, and share those audiences with each marketing and analytics tool you use.
Now, with the additional account-level data, you can power account-based marketing in your advertising, email, live chat, and push notifications tools with no additional configuration. You can also report at the user and account-level in your analytics tools.
Read more here: https://segment.com/blog/powering-account-based-marketing-across-your-stack-with-personas/
This was a tough and fun design challenge that opened up a lot of exciting doors for our customers and how they use Personas. I'm excited to see how they use Accounts and iterate based on feedback. Case study coming soon!