BikeFitting - Logo Design

The second shot of Bike-Fitting
Bike-Fitting by Loes provides measurements with the focus on dynamic cycling position, comfort and complaint-free cycling movement. The combination of professional advice and a personal approach is what Bike-Fitting by Loes makes unique.

Exploring:
When putting down different concepts, I used 3 different starting points which make Bfbl so unique. First of all, I wanted to return an element of cycling. Beside the cycling element, I wanted to show the personal attention/contact. This all combined with an iconic heart. Looking forward to hear your thoughts of this logo and if you understand what I wanted to show