Groupon Design Union Ling Zhou

Groupon Student Loyalty Program

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Groupon Student Loyalty Program uid student landing branding illustration

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Have more FUN while saving more $$$. To send that message across, one of my first steps was to construct a color palette that consisted of bright & trendy greens and their complementary colors. The contrast between these highly saturated hues produced a luminously refreshing yet readable aesthetic. I built a large set of unique characters and objects that served as the building blocks for the campaign creatives.

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