Totes Illustration

Totes-illustration

2 Responses

  1. Robin MacRorie Robin MacRorie

    The section selling bags was having to re-shoot collections of bags continuously as colours were discontinued. I thought we'd be better off illustrating the sizes and general details of the bags and then including colour swatches off to the side. Far easier to swap out the colour swatches than send the whole assortment down to photo every few months.

    This first pass is too realistic, I think, and I'm going to have to go back to a sketchier style to get this to work properly.

    almost 2 years ago

  2. I think we got the general style nailed down now. Using illustrations with the colour swatches should mean we are not constantly re-shooting whole families of totes and swapping out the colour swatches in the "sidebar" takes little time. Customers get a representation of the tote, swatches of what's available and on click-through, they get the detail pages of the particular tote families to see more specifics. Hopefully our customers respond well to it.

    almost 2 years ago

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