Surrey Falcons Brand Identity

Part of a brand identity project for the Surrey Falcons, a junior hockey association from Surrey, BC.

Our approach was to create a dynamic, energetic brand identity, to better resonate with our young target audience. Contrasting black and white lend depth, while energetic red and modern gray round out the identity. A sense of speed and forward motion guided the development of brand assets and materials.

Check out the complete project here: https://www.behance.net/gallery/72370799/Surrey-Falcons