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Exploring some ways in which the new branding I developed extends out to different aspects of our client's business. They help go to bat for small companies and provide employees with the most competitive coverage options around. They offer the power of choice. So conceptually I wanted to take my exploration to a place that felt more human, relatable, and modern. This new branding lives in a sea of its competitors that are all very muted , serious, and clinical feeling.
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