Hyundai Homepage (unused direction)
This was an unused homepage design direction we created while working with Razorfish LA to pitch the redesign of Hyundai.com
The Razorfish team tapped Idol for a 4 week strategic design sprint which resulted in a fully functional prototype for key users flows expressed through an elevated systematic design language we developed.
While this direction didn't make the cut, the exercise in simplicity was still valuable.
art direction
automotive
creative agency
creative direction
creative strategy
design
design direction
design studio
hyundai
interactive
los angeles
ui
ux
visual design
web design
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Posted on
Nov 7, 2018
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