The formula for success is diminishing expectations.
It’s also the formula to the demise of a society I'm pretty sure. But of course I’m joking around (with the design that is, not the idea. Lord, I hope everyone knows I'm at least 5% better than this).
When it comes to presenting ideas, controlling the expectations of the client are important, and tricky. But I think I've found the answer. The worst logo every created.
So, if you want to be sure anything you show will seem brilliant, just show this first — be sure to add a quick “just kidding” — and everything after will seem like pure deep fried genius.
So I offer this challenge, create your own version of the absolute worst logo you can think of.
L or F like
Show and tell for designers
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