Zajno Crew Serhii Polyvanyi

Promo Website for a New Line of Snowboards

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Promo Website for a New Line of Snowboards interface motion smooth animation interaction design promo website layout asymmetry experiment golden canon grid clean scandinavian style minimalism snowboard ux ui zajno ux clean ui

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Hey there!

This is the animated version of a promo website for a new Bataleon snowboards line I keep experimenting on here at Zajno. The idea was to come up with a good interaction design solution, so I played a bit with different hover effects and transitions so that the website was free flowing and functional, and at the same time interesting and fresh.

Goals
Designing a website to promote the company’s new product line in such a way that it appealed to the target audience and adhered to the brand’s aesthetics.

Approach
As the company’s style tends to minimalism, we chose to use Scandinavian style while designing this website. We put all the key information such as board characteristics and video review on the main screen so that users could easily find it. The idea was also to experiment a bit with the composition and come up with some unusual, fresh solutions. To that end, we played with the geometry of the layout and applied golden canon grid which helped us achieve the goal.

Results
You can see above what I ended up with. I’d like to think it came out pretty smooth and clean. Looking forward to learning your opinion though. Don’t be shy and share your feedback! ;)

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