Tank Stream Ventures

Worked with the @Erudito team on a new logo for Tank Stream Ventures.

The sidewheel paddlesteamer is an iconic ship design, powered by a steam engine that drives paddle wheels to propel the craft through the water. We used this symbol for the new logo as it merges one of the four pillars of TSV (“how we move”) with the recurring motif of water and streams. The use of a paddle wheel was first conceived in the western world by Vitruvius, who’s writings inspired Leonardo Da Vinci’s “Vitruvian Man”. The logomark is designed to be simple, strong and memorable, aimed at allowing TSV to stand out in a busy ecosystem of venture firms and investors. The mark’s use of curves, colours and line style give it an illustrative feel — creating a beautiful and remarkably non-traditional symbol.

Animated version - https://dribbble.com/shots/4719268-Tank-Stream-Ventures-Logo

Read the full case study on Erudito

Posted on Nov 5, 2018

More by Hayden Barnett

View profile