I've been working on a lot of GIFs for eos lately!
These are always fun to do because the brief is essentially answering how we can call attention to a product through fun and quirky animations for Instagram.
These particular GIFs are to sell the eos Crystal product, a vegan lip balm for those who love knowing that no animal products were used in the making of their beauty buys.
I've make GIFs for eos Crystal in photoshop using both illustration and digital collage. I enjoy finding ways to introduce new flavors, such as the new melon blossom flavor in which I play with flavor cues such as watermelon and melon flowers.
In the GIF on the bottom right, I am playing on the product name of "crystal" and calling attention to it's crystal clear look.
Creating eye candy for instagram is especially fun because Instagram as a platform is definitely a place to play around and make people stop & stare. Enjoy!
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