SiteGround Playoff

So this playoff asked us to depict craft in some way as it pertains to web hosting. My mind immediately went towards finding neat visual metaphors that could somehow tie together the act of crafting something with the interconnected nature of the the modern internet.

Right away I thought of ingot molds and how they branch off a central spur kind of like segments of the internet. Also thought that molten metal works as a pretty good symbol for the net and the free exchange of information it allows for. It can be molded into many things including tools, weapons, and also a lot of slag.

Anyway, hope you guys dig it!

Bonus process video: https://www.instagram.com/p/BphlYuyh1aP

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Isaac LeFever
Art director & illustrator hailing from Seattle, WA

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