Stefan Kitanović

Rasayana IPA Logo

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Rasayana IPA Logo india pale ale ale hops branding geometric art nouveau art deco ipa alchemy india beer logo design logo

Went back to this rework this logo, added several elements inspired with art deco and art nouveau design style. And finaly I found the name, "Rasayana" - name for Indian alchemy, which means Path of Essence.

With this name I wanted to connect the logo with the origins of the IPA beer and portray the taste of the seasonal IPA beer, where you sense various notes, but the overall essence of taste is well balanced.

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