Jeff McAllister

Paragon Software

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Paragon Software clean responsive desktop real estate mobile logo software art direction ui

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The company provides software solutions for real estate agencies to use as a platform for servicing their clients. Home seekers are provided with custom searches, targeted homes, email alerts, etc. which are set up by their real estate agent within the system. The current system lends to a very utilitarian approach, lack of common UI functionality, limited mobile experience and no branding.

My proposal for the software was a logo, fresh brand colors and fonts, more typical UI elements and a full mobile experience. The last screen is what they currently have in place.

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