Canamark Property Services Ltd. is a team of trades experts in high-quality property labour work ranging from painting, drywall installation, new construction, etc. My task in revamping their brand identity was to create something confident, structured and modern - just like the work that they produce.
I chose to use Montserrat as the logotype, as it communicates very clearly and prominently as an extra-bold.
The logo shape was derived from many variations that explored the idea of a physical 3D structure, to help identity the business sector that Canamark exists within. We began with literal building shapes and moved to something more symbolic that incorporates the C and the M from the business name.
Colours were an import from the previous logo design, although I made some tweaks to enhance the vibrancy, contrast and type legibility across all colours.
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