It's a logo for an app in India called zabo, a car-hailing app. A bit like China's didi. At the beginning of the design, the customer provided some references they liked, and found that the logo they liked was made by combining relevant elements on the letters of the product name. Therefore, I also took the creative design of "zabo" as the direction of logo design. Three traffic-related elements are extracted, which are Winding mountain roads, urban overpass and steering wheel. Combine these three elements with the four letters of "zabo", and finally present in a simple and smooth style.
In the color choice, tried a few users may like the color. We finally decided to use blue, which represents safety and technological sense, as the brand color on the logo.
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