Friction Factory Logo Sketches


6 Responses

  1. Graham Smith Graham Smith

    Beginning of a new project for a new UK indoor climbing outfit called The Friction Factory.

    There are a few other UK companies but whose logos are less than inspiring, given the nature of the sport. So the client is keen to use this opportunity to create a solid and iconic style logomark with some strong typography. Ideally wants a solid mono style of design, which is just up my street. :)

    I have been playing with some ideas that formed over a few days, some of which you can see. The main idea that has evolved is similar to the middle icon, with the red type. The idea is that is both looks like a hand in a semi clench pose, side profile, and also the top half of the climbers body, with arms outstretched.

    This idea then lead me to the bottom left image, the whole body version. But I found that if you style it just right, it also creates two initials, as shown by the red line drawing to the right, one being inverted. So with this, we get the hand and body link as well as subtle reference to the initials. Ideally all in a non cliche package.

    There are a few options, one is a more angular approach, which also actually creates a nice association to a spanner/wrench which is indicative for grip and strength and friction between surfaces (ideal climbing and name associations), or the middle left version which is smoother and rounder.

    over 3 years ago

  2. Chris Johnson Chris Johnson

    @Graham I can see where your going with this, but for me, if i saw the angular version at the very bottom on its own i'm not sure i would associate it with an Indoor Climbing outfit, with a spanner / wrench i would maybe think more along the line of DIY or some sort of trade.

    I can see much more of a person in the rounder version. But will will look forward to seeing the development of this

    over 3 years ago

  3. Kelvin Farrell Kelvin Farrell

    Have to agree with Chris. I initially saw a spanner/wrench when I looked at the image. I like the idea but perhaps the execution needs to me looked at

    over 3 years ago

  4. Graham Smith Graham Smith

    Chris/Kelvin : Please bear in mind these are first idea sketches, so what comes out from my brain and into my pen is for purpose of collecting thoughts. It's just to get the project rolling and get ideas flowing, rather than presenting accurate ideas.

    The idea would be to create an icon that subtlety hints at the 'grip/friction' option whilst being obvious it's a hand or a body climbing. My felt tip pen is no detail monster. :)

    over 3 years ago


    I think you're on to something there on the lower left. I love seeing your process. Sometimes I'm more inspired by pages of doodles than the actual finished pieces. Thanks for sharing the raw stuff!

    over 3 years ago

  6. This is the first draft of one of the ideas on my earlier ink sketches, which has gone off to the client for some feedback. So far so good, so think we have a solid start.

    The Friction Factory is a new indoor climbing company here in the UK, soon to be opening it's doors in some strategic locations in the UK, including Brighton, Devon and London.

    Black on white version

    The brief was to create a clean and bold mark, that some how avoided the seemingly cliche logos used elsewhere. So the challenge has been to pick up on some of the key aspects of indoor climbing and incorporate them into a logo.

    I felt the ideas in the previous sketch were a good start so have spent time tweaking these, finally ending up with this idea.

    The key aspect shows the top half of a climbers body from the back in a outstretched pose, the left arm out stretched.

    The mark also was initial created from a fist shape, the bottom right part being the thumb and the left being the other fingers, the round dot being the head, but the dot also acts as a cutaway profile of a rope, like the hand/carabinner is feeding the rope through.

    Significantly, the red dot gives a nod to the red-point style of climbing in the harder grades.

    With this mark, I realised that if you flip and invert it, you get the full body in a nice neat reflected style pose. Although in this version it's not so clear, there is scope to tweak it so that if you slice it top left to bottom right as a diagonal, you get two F's. Shown roughly by the sketch in red, in the previous Dribbble. (needs some work to define that I know.)

    What I like is that there is potential here to incorporate more subtle meanings, the fist representative of a vice like grip of a wrench a associating it with strength, holding, firm etc. But not the main focus.

    After playing with the artwork I found that we could insert the logomark into the 'middle' of the logo, where the 'o' would be, so the negative space in the 'fist', with a bit more fine tuning, would look more like a reversed 'o' than it does now.

    This incorporation of the logo into the wordmark helps give the logo more character and meaning, now it looks like the climber is obviously hauling and climbing up over the 'O', so even without a tag line, this incorporation helps define further what The Friction Factory is about.

    Not settled on fonts yet as it's very early days, so have placed a relatively neutral sans-serif for the moment.

    over 3 years ago

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