PINCHIT Logotype Update

Pinchit logotype update

Wrapped this guy up a couple weeks ago, and finally getting around to posting it today.

I orignally opted for some slightly more playful directions, but the ultimate push was for a more high end / yet acessible aesthetic, leaving the lobster to do the playing. Rounded terminals reflect the styling of the mark, and I'm pretty fond of the 'C', even if it isn't getting all grabby with the 'H'...

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