Logo designed for a company that does coaching focused on men's health and wellbeing 🏃
The client wanted a logo related to the "ancient symbols of greatness", specifically an African symbol called Nkyinkyim. The symbol stands for "initiative", and the tortuous, unpredictable path that is Life.
After much brainstorming and back and forth with the client, those this GM monograms was the options that stood out the most.
I am really in love with the boldness of it. I also aimed to emphasize the tribal feeling with the color and texture! Also notice the 4 legged M and how it represents the strong foundation that a Great Male should have - Health, Wealth, Love and Happiness 💪
I made a process video on how i created this logo, you can see it here!
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