Starlife Insurance Brand Guidelines

Shortened from Recapital Life, ReLife is created to harness Recapital’s reputable stance in the financial industry and offer the market highly personalized insurance products and services under “Your Life, Your Way” brand line.

In 2018, Relife acquired by Sinar Mas Group and start changing their brand from Relife into Starlife.

Design approach:
1. Brand workshop (research and strategy)
2. Logo exploration and concept​​​​​
3. Production of brand guide
4. Final delivery​

See more detail here:

https://www.behance.net/gallery/71357079/Starlife-Insurance-Rebranding