Introducing the Problem - Breaking down a SaaS Landing Page

Hey,

Here's a preview of a section introducing the problem that tool is fixing. This is from an article where I break down a conversion driven SaaS Landing page step-by-step

Why introduce the problem?

- People don’t care about your tool but they do care about their problems. If you explain which problem you are fixing then you avoid a ton of confusion from potential customers on what your tool does and why it would be useful for them.

- It’s an easy way to remind them of how painful the problem really is so your solution seems even better and something worth trying/paying for!

- It makes them feel this solution is tailored to their problems creating trust as a result (as they feel you understand their problems really well).

[Article] Want to see the full breakdown of the page?

Here's the Link: Breaking Down a Conversion Driven SaaS Landing page

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