Quantilope is a market research software that is based on scientific methods, which is fueled by complex algorithms that were developed by its team.
Back in 2017, the team decided to redesign their provisional website. To inform the direction of the new site, we ran a design sprint beforehand. During the sprint, we saw an opportunity to remove some of the complexity by tailoring the available products to the user’s needs. After testing our concept, we jumped into execution and used the moment to evolve the brand to match the new underlying principles.
In this shot, you can see the detail page of a product, each of which has its own illustration, that was created by @Jonas.
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