Jesse Davies

Final brand direction for Blockstreet AU

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I played with a lot of ideas for the Blockstreet brand. With the majority of cryptocurrency exchange companies going for a serious, corporate aesthetic to appeal to advanced traders, I decided to go with a more casual and playful design.
The green and white colour scheme works well on both light and dark backgrounds which will separate the simple and advanced functionality of the exchange.

Brand font: Nexa Bold

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