Lightswap Website
Lightswap is for beginner and intermediate cryptocurrency investors and traders. Research shows they are typically men between the ages of 20-45 years old, but we opted to design for everyone. They have an understanding of and regularly use technology, but they aren’t developers or experienced financial traders. Initially, Lightswap will be targeting UK and European markets.
These users care about ensuring their funds are safe, feeling comfortable and confident when making trades and access to a variety of different coins. We needed to make them feel like they aren’t doing this on their own - there's someone always around for help and support.