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This was an identity system concept that was rejected, but got up to the rough identity stages. I'll be posting the two other logo marks later on!
The title of this concept was "A Landmark Home." The client's original logo was a graphic representation of a colonial style house, so this was the "glorified brand refresh route" amongst the three proposed marks. Simple in both design and concept, the house mark has a hidden "L," making the mark almost like their official stamp of approval/quality.
L or F like
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