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Wine estate Trapl in West Styria is soon to be passed on to the next generation so a change in design was requested.
The work with moon phases found its way into the label design as a key style element with golden hot foil stamping.
Trapl wines are already well known for the odd little figure on the label. Such a recognition value is holy in wine business so it was obvious that we had to keep the old man but revitalize him a little bit.
Like the winery he had to change his face and in this case he lost his whole head. The visualization of the effects of wine added the ironic twinkle which echoes the character Fabian, the wine owner to be.
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